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Smirnoff Ice |
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Smirnoff Ice Grape |
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Smirnoff Ice Lemon |
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Smirnoff Ice Rasberry |
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Smirnoff Ice Watermellon |
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Bacardi Silver |
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Bacardi Silver Raz |
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Bacardi Silver O3 |
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Bacardi Silver Limón |
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Skyy Blue |
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Henry's Hard Lemonade |
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Jack Daniel's Hard Cola |
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Mike's Hard Lemonade |
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Mike's Hard Cranberry Lemonade |
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Mike's Hard Lime |
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Wet Wukky's Edible Drink |
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...More calories than you'd think
Alcopops contain more calories than many high-calorie
foods and drink.
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Alcopop |
Calories |
Product |
Calories |
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Smirnoff Ice |
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12 oz Regular Beer |
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Bacardi Silver |
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12 oz can Cola |
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Skyy Blue |
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1 Hostess Twinkie |
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1 Krispy Kreme glazed donut |
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1 package chocolate-covered malt balls |
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Two out of three Americans say they're surprised that an alcopop has more calories than a Krispy Kreme donut. Most Americans are also clueless about alcopop calorie content and think they have fewer calories than they really have. By wide margins, Americans think that alcopops like Smirnoff Ice, Bacardi Silver, and Skyy Blue are more like liquor than beer, even though they contain no vodka or rum.
College social norm campaigns across the country typically say that most students stop at three or four drinks or less when they party. However, downing five is not unusual in an evening, and if they're alcopops, that means 1150 to 1375 calories...more calories than a Big Mac and a large order of fries (1130) or two slices of Domino's Deep Dish Meatzza (910). Drinking like that won't help you look buff on the beach during Spring Break.
In case you haven't heard, fat is a big problem
In early March, researchers from the Centers for Disease
Control and Prevention (CDC) announced that obesity is fast
becoming the leading cause of death in the United
States.
- Poor diet and physical inactivity accounted for 400,000 deaths in 2000.1
- Some health risks include: high blood pressure, high cholesterol levels, coronary heart disease (CHD), Type 2 diabetes, stroke, osteoarthritis, respiratory problems, some cancers.2
- In 1998, economic costs associated with obesity exceeded $78.5 billion ($92.6 billion in 2002 dollars).3
- Besides, you may not feel so good lugging that extra baggage around.
Getting the facts would help
Many Americans say they would modify their behavior and
drink fewer alcopops and less alcohol in total if they were
aware of the high calorie content of alcopops. Three in five
say that people would make better decisions if alcohol
products provided calorie information.
Nine in ten Americans support calorie labeling of alcoholic beverages because they believe that such information will help consumers make better choices about their drinking.
Find out how alcopops target underage drinkers.
In December 2003, the National Consumers League (NCL) and CSPI petitioned the Alcohol and Tobacco Tax and Trade Bureau (TTB) to require "Alcohol Facts" labels on every alcoholic-beverage container.
References:
1. Mokdad, A.H., Marks, J.S., Stroup, D.F. & Gerberding, J.L. (2004). Actual causes of death in the United States, 2000. JAMA. 291(10):1238-1246.
2. CDC
fact sheet
.
3. Finkelstein, E.A., Fiebelkorn, I.C. & Wang, G. (2004). State-Level Estimates of Annual Medical Expenditures Attributable to Obesity. Obesity Research. 12(1):18–24.
Source: www.cspinet.org/alcopops
Utah lawmakers have amended state law to ban grocery stores from selling wine coolers and flavored malt beverages -- also known as "alcopops" -- and restrict sales of these products to state liquor stores.
"I know beyond a shadow of a doubt that these alcopops are directed to our kids. It is a gateway drug," said Rep. Mike Noel. The state's powerful Church of Jesus Christ of Latter-Day Saints also expressed support for restricting alcopop sales.
The bill also raises the amount of alcohol in standard
mixed drinks sold in the state from 1 ounce to 1.5 ounces
but also banned so-called "sidecars" -- extra shots of
liquor that bar patrons could pour into their mixed drink.
Drinkers may order a shot and a drink, but the shot can't be
of the same liquor as contained in the drink.
Source: www.jointogether.org/news/headlines/inthenews/2008/utah-limits.html
Calif. Hearing Targets 'Alcopop'
Marketing
Flavored alcoholic malt beverages -- a.k.a. 'alcopops' -- appeal to children and often are packaged to closely resemble soda, witnesses told a California Senate panel.
Source: www.jointogether.org/news/headlines/inthenews/2006/calif-hearing-targets.html
The Alcopop Tax Battle
Continues
The California Board of Equalization is currently considering reclassification of alcopops. The alcohol industry is working hard to keep the taxes on alcopops low. The BOE needs to hear from you now!
Youth Coalition Spurs Action on
Alcopops Tax
The California State Board of Equalization will hold its first public meeting February 22, 2007, as part of a rule-making process prompted by a youth petition asking the BOE to reclassify alcopops as distilled spirits.
In addition to increasing State tax revenue by
approximately $40 million, the reclassification of alcopops
as distilled spirits “would raise the price, and reduce
appeal to young people.”
Support the youth petition to re-classify
Alcopops as Distilled Spirits - www.marininstitute.org/alcopops/alcopops_youth.htm