Flash Mob Fun
Having a bad day? Feeling a little depressed? Or, nothing on your list inspires you right now. Enjoy a bit of fun watching some Flash Mobs around the world. This is by no means a complete list. Feel free to break the stream and explore some of the additional videos that show up at the completion of the one you're watching.
Flash mobs, like this pillow fight flash mob in downtown Toronto, are designed to surprise passers-by. A flash mob (or flashmob)[1] is a group of people who assemble suddenly in a public place, perform an unusual and sometimes seemingly pointless act for a brief time, then disperse, often for the purposes of entertainment, satire, artistic expression orin some casesviolence. Flash mobs are organized via telecommunications, social media, or viral emails. The term, coined in 2003, is generally not applied to events and performances organized for the purposes of politics (such as protests), commercial advertisement, publicity stunts that involve public relation firms, or paid professionals. In these cases of a planned purpose for the social activity in question, the term smart mobs is often applied instead. First flash mob One of the first flash mobs was created in Manhattan in May 2003, by Bill Wasik, senior editor of Harper's Magazine. The first attempt was unsuccessful after the targeted retail store was tipped off about the plan for people to gather. Wasik avoided such problems during the second flash mob, which occurred on June 3, 2003, at Macy's department store, by sending participants to preliminary staging areas in four prearranged Manhattan bars where they received further instructions about the ultimate event and location just before the event began. More than 130 people converged upon the ninth floor rug department of the store, gathering around an expensive rug. Anyone approached by a sales assistant was advised to say that the gatherers lived together in a warehouse on the outskirts of New York, that they were shopping for a "love rug", and that they made all their purchase decisions as a group. Subsequently, 200 people flooded the lobby and mezzanine of the Hyatt hotel in synchronized applause for about 15 seconds, and a shoe boutique in SoHo was invaded by participants pretending to be tourists on a bus trip. Wasik claimed that he created flash mobs as a social experiment designed to poke fun at hipsters and to highlight the cultural atmosphere of conformity and of wanting to be an insider or part of "the next big thing". The Vancouver Sun wrote, "It may have backfired on him ... [Wasik] may instead have ended up giving conformity a vehicle that allowed it to appear non conforming." In another interview he said "the mobs started as a kind of playful social experiment meant to encourage spontaneity and big gatherings to temporarily take over commercial and public areas simply to show that they could". Flash mob was added to the 11th edition of the Concise Oxford English Dictionary on 8 July 2004 where it noted it as an "unusual and pointless act" separating it from other forms of smart mobs such as types of performance, protests, and other gatherings. Also recognized noun derivatives are flash mobber and flash mobbing. Webster's New Millennium Dictionary of English defines flash mob as "a group of people who organize on the Internet and then quickly assemble in a public place, do something bizarre, and disperse." This definition is consistent with the original use of the term; however, both news media and promoters have subsequently used the term to refer to any form of smart mob, including political protests; a collaborative Internet denial of service attack; a collaborative supercomputing demonstration; and promotional appearances by pop musicians. The press has also used the term flash mob to refer to a practice in China where groups of shoppers arrange online to meet at a store in order to drive a collective bargain. Notable flash mobs Another example of a well known flash mob was the April 2006 silent disco in London. At various London Underground stations, people gathered with their portable music devices, and at a set time began dancing to their music. It was reported that more than 4,000 people participated at London Victoria station. This had an impact on the regular service of the system enough for the city's police to begin crowd control and slowly clear people. Since 2006, there have been several flash mobs in the London Underground, including subsequent silent discos comparable in size.
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