SUPER BOWL 2010 SURVEY
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www.TheCitizensWhoCare.org
|
 Purpose
To help determine how strongly beer television commercials
impact middle-school and high school students in the
industries attempt to reach underage drinkers.
Survey
1. The school reproduced the one-page
survey and distributed it to students on the Monday after
the Super Bowl (February 8, 2010).
2. Studednts filled out the survey and
return them on Monday (February 8, 2010)
3. Surveys were tabulated and results
fax the to the Drug Alliance by Tuesday noon EST. (February
9, 2010)
4. The Drug Alliance tabulated all
surveys from around the country, produced a press release,
and distributed it to national media on Wednesday (February
10, 2010).
5. TheCitizensWhoCare.org prepared a
local press release with local additions and distributed it
to The Pilot and KURY radio by Thursday.
(February 11, 2010)
Super
Bowl 2010 Commercials
Press
Release
Interesting
points:
- 232 6-8th grade Azalea Middle
School students participated the 2010 Drug-Free Actional
Alliance Super Bowl Survey, given on the Monday after the
Super Bowl, February 8th.
- 134 students reported watching the
Super Bowl (55 girls, 58 boys and 21 who didn't
self-identify). 98 students reported that they did not
watch the Super Bowl (52 girls, 36 boys, and 10 who
didn't self-identify.)
- Dorito commercials were recalled
132 times, Budweiser 100 times and Internet Companies a
distant 3rd at 32 recalls.
Top
five commercials locally by sex and combined.
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Azalea Middle School - Top Five
Commercials
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Girls
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Boys
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Combined
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|
Rank
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Commercial
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Rank
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Commercial
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Rank
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Commercial
|
|
1
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Doritos - Hands Off My Mama
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1
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Doritos - Hands Off My Mama
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1
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Doritos - Hands Off My Mama
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|
2
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Doritos - Shock Collar
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2
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Bud Light - Human Bridge
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2
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Bud Light - Light House
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|
2
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Denny's - Screaming Chickens
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3
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Bud Light - Light house
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3
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Bud Light - Human Bridge
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|
4
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Bud Light - House
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3
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Doritos - Stole Tim's
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3
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Doritos - Shock Collar
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|
5
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Dorito's - Stole Tim's
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5
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Snickers - Betty White
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3
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Doritos - Stole Tim's
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|
.
|
.
|
5
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TruTv - Paloma
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.
|
.
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Top
Five Commercials compared to national data:
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National
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Nation - Middle School
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National - High School
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Azalea Middle School*
|
|
1
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Doritos: Hands Off My Mama
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Doritos: Hands Off My Mama
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Doritos - Hands Off My Mama
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|
2
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Doritos: Shock Collar
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Doritos: Shock Collar
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Bud Light - Light House
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|
3
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Doritos: Stole Tim’s
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Doritos: Stole Tim’s
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Bud Light - Human Bridge
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|
4
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Bud Light: Stranded *
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Budweiser: Human Bridge
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Doritos - Shock Collar
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|
5
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Bud Light: Clydesdale *
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Snickers: Betty White *
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Doritos - Stole Tim's
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|
Results based on over 30,000
middle and high school students within 38 states.)
* Based on 134 Brookings surveys: Snickers
Betty White was 7th, Bud Light Clydesdale was 14th
and Bud Light Stranded was 16th
Source: www.TheCitizensWhoCare.org
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Total
tabulation
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Azalea Middle School - Brookings, OR -
2/8/2010
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|
.
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Commercials Recalled
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|
Product
|
Commercial
|
Recalled
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Favorite
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Girls
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Boys
|
Total
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Rank
|
|
Audi
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Green Police
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-
|
1
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-
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-
|
1
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26
|
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Bud Light
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Clydesdale/Bull
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3
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2
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1
|
2
|
5
|
14
|
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Bud Light
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Light House
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15
|
3
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7
|
9
|
18
|
2
|
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Bud Light
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Stranded
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2
|
2
|
1
|
2
|
4
|
16
|
|
Bud Light
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Voice Box
|
-
|
1
|
1
|
-
|
1
|
26
|
|
Bud Light
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Human Bridge
|
6
|
10
|
4
|
10
|
16
|
3
|
|
Car.com
|
Boy Genius
|
9
|
-
|
3
|
3
|
9
|
9
|
|
Coke
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Hard Times
|
2
|
1
|
3
|
-
|
2
|
18
|
|
Coke
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Sleepwalker
|
5
|
1
|
5
|
1
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6
|
11
|
|
Denney's
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Birthday Cake
|
2
|
-
|
2
|
-
|
2
|
13
|
|
Denney's
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Chickens
|
6
|
5
|
9
|
2
|
11
|
6
|
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Dockers
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Wear Pants
|
6
|
-
|
2
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2
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6
|
11
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Doritos
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Shock Collar
|
8
|
8
|
9
|
7
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16
|
3
|
|
Doritos
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Hands off mama
|
22
|
30
|
22
|
20
|
52
|
1
|
|
Doritos
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Stole Tim's
|
7
|
9
|
6
|
9
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16
|
3
|
|
Doritos
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Coffin
|
6
|
-
|
3
|
1
|
6
|
11
|
|
Dove
|
For men
|
4
|
-
|
2
|
1
|
4
|
16
|
|
E-Trade
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Milkaholic
|
3
|
7
|
5
|
2
|
10
|
7
|
|
Focus on Fam
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Tebow
|
1
|
1
|
-
|
2
|
2
|
18
|
|
GoDaddy
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Massage
|
2
|
-
|
1
|
-
|
2
|
18
|
|
GoDaddy
|
News Reporter
|
1
|
-
|
1
|
-
|
1
|
26
|
|
Honda
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Squirrel
|
1
|
1
|
2
|
-
|
2
|
18
|
|
Intel
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Sad Robot
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2
|
-
|
1
|
1
|
2
|
18
|
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Kia
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Yo Gabba Gabba
|
1
|
-
|
1
|
-
|
1
|
26
|
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Monster
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Beaver Violinist
|
2
|
-
|
2
|
-
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2
|
18
|
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Motorola
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Megan in Tub
|
3
|
2
|
-
|
5
|
5
|
14
|
|
Snickers
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Betty White
|
7
|
3
|
2
|
8
|
10
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7
|
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Taco Bell
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Charles Barkley
|
3
|
-
|
3
|
-
|
3
|
17
|
|
TruTV
|
Paloma
|
4
|
4
|
-
|
8
|
8
|
10
|
|
Universal Pics
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Robin Hood
|
1
|
-
|
1
|
-
|
1
|
26
|
|
Product Categories
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Alcoholic Bev
|
.
|
100
|
2
|
|
Other Bev
|
.
|
13
|
5
|
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Cars/products
|
.
|
7
|
6
|
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Food
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.
|
132
|
1
|
|
Internet Co
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.
|
32
|
3
|
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Cell Phone Co
|
.
|
2
|
8
|
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Clothing
|
.
|
6
|
7
|
|
Other
|
.
|
26
|
4
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©2010,
www.TheCitizensWhoCare.org/superbowlsurvey10.html
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